Worthing shop's 'special offer' for KSI and Logan Paul’s Prime drink

The YouTubers and internet personalities’ beverage, has been known to cause mayhem and huge queues at shops across the country due to its huge demand. The drink is so popular people were limited to only three bottles each and in some places just one bottle.

Some people are paying up to £100 to buy bottles but it is available in Sussex, with one store selling it for £12.99 earlier this year.

According to a notice in its window, Premier Express Palatine Road Convenience Store, in Palatine Road, Durrington, is selling lemon and lime Prime for £7.99 a bottle this week.

The sign reads: “SPECIAL OFFER PRIME. LEMON LIME FLAVOUR ONLY. £7.99 EACH.”

Shop owner Mohammed Robbani said the business has seen extra footfall since the offer came into force after receiving extra stock from the supplier.

"We are selling loads of them,” he said. “We are selling all the other flavours as well. The only ones we don’t have are the cans.

“It’s £10 for Blue Raspberry and Tropical Punch. Meta Moon, Ice Pop and Orange are £12.99 each. Lemon and lime flavour is usually £10.”

Prime Hydration was created in a collaboration between KSI and Logan Paul at the end of last year. It was first launched in Asda but sold out almost instantly when it was put on the shelves.

It also went on sale in Aldi just before Christmas, with chaos ensuing as people battled to get a bottle. However, this resulted in people re-selling the product online and at independent stores for inflated prices of more than £1,000 a bottle.

The drink, available flavours include Meta Moon, Ice Pop, Blue Raspberry, Tropical Punch, Lemon Lime, Orange and Grap, was introduced by KSI and Logan Paul together with the supplier and distributor Congo Brands and was established in 2022.

Prime contains 10 per cent coconut water, 2g of sugar, 25 calories, 250 mg of BCAAs (which enhances muscle growth), 830 mg of electrolytes, as well as vitamins and antioxidants, according to the supplier.

The recommended retail price for a single bottle is £2 and a case of 12 online is listed at £24.99. But newsagents are selling it for between £12.99 and £20 with reports of some charging £100. Aldi were charging £1.99 per bottle in their special buy section.

Ever since it launched in the UK it has been hard to get. When one bottle was put on eBay for £15, KSI tweeted: “This annoys me so much.

"We’re trying so hard to increase the supply as much as possible to try and combat the black market selling. Me and Logan ain’t made any money from Prime.

"It’s all going back into the business to increase the supply. We’re trying people.”