University of Brighton graduate picks up fashion award

University of Brighton graduate Ella Hall has picked up the accessories prize at Graduate Fashion Foundation’s (GFF) 2020 Awards.
Ella HallElla Hall
Ella Hall

The socially-distanced ceremony was streamed live from SamsungKX in London and brought to an end Graduate Fashion Week, which featured work from a number of graduates from Brighton’s School of Art.

Ella, who studied BA(Hons) fashion and business studies, won the Accessories Award, sponsored by YKK, which challenged applicants to bring a modern and directional approach to the category.

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The Class of 2020 were all affected by the coronavirus lockdown and the lack of access to studio spaces. Ella said she was blown away by the accolade.

“It means an incredible amount to me. Like many other fashion students this year, I sat in my bedroom day and night putting my pieces together, sleeping somewhat and sewing, all in the same room.

“With all the uncertainty of the situation, I honestly wasn’t sure what the outcome would be. Never did I expect to be nominated for an award, let alone win it.

“Despite the difficulties, I’m so grateful to where it led me, and I just really want to thank my family for supporting in every way they could, my brother for his obsession with carp fishing, without it my collection wouldn’t have been what it was, and of course, my tutors at the University of Brighton, for always guiding me to the best outcome and supporting us however they could through digital means.”

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GFF president Hilary Alexander said: “We have been blown away by the innovation, resilience, creativity and determination displayed by the class of 2020.”

“Not only have they completed their university careers by adapting to the current climate, but the incredibly high quality of the work produced has exceeded our expectations.

“We’ve been very impressed by the class of 2020 and we’re excited to continue supporting them as they enter the industry.”

University of Brighton fashion course leader Craig Higgins added: “We are extremely proud and pleased for Ella and congratulate her on this achievement. Her collection ideas included modular bag systems engineered into luxury woollen coats, a novel approach to garment and accessory integration.

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“Going into lockdown in March at a critical point in the year, when the making of final pieces was about to start, this year’s graduates were without access to the usual specialist equipment. They really demonstrated their determination, resourcefulness and passion for their work, and were delighted to see that they continued to value the making process.

“Ella has continued to develop her ideas, and put the business aspects of the course to good use too, developing a more commercial range of bags which she is now selling online. The judges were very impressed by her commitment and drive.”

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