"You're Fired " - West Sussex man is sacked from The Apprentice

Nicholas De Lacy Brown, 24, who is also an artist and property developer, was hoping to spend the next 12 weeks competing for a job against 15 other contestants from businessman Sir Alan Sugar in the BBC1 television series.

Nicholas, who is related to Alan Brown, founder of Worthing-based A. R. Brown & Co Solicitors, was selected from more than 20,000 other aspiring business tycoons.

But he was on the losing men's team after they and the women's team were set a challenge of each selling 600 worth of fresh fish from a market stall. The men made just 32 profit. Nicholas was blamed for wrongly pricing the fish and was fired by Sir Alan.

After the show he said "the case against him should have been thrown out of court and he had been set up to be fired".

Originally from Shoreham, and now living in west London, Nicholas adopted his grandmother's name De Lacy five years ago as he "felt it was more sophisticated".

He told the BBC: "My name is very distinctive. De Lacy is a beautiful name. It gets me noticed in business and life."

Other would-be apprentices in the show include a bank manager, an ex-army engineer, a single mother, an international car trader and a business liaison manager with royal connections.

The Apprentice is on BBC1 at 9pm every Wednesday.

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