Long-standing Upper Beeding firm re-brands

AN Upper Beeding firm that was established more than 100 years ago has undergone a re-brand.

Russell New, a firm of business, tax and charity advisers in Shoreham Road, was acquired by new owners 10 years ago and to celebrate the anniversary, they are launching a new company logo and website.

Partner Sylvia Spencer, who has been with the firm since 1980, said: “With the economy on the rise again, we believe now is the right time to freshen things up for our clients, staff, and contacts.”

Since it was established, the firm has witnessed various name changes and brand designs, but this is the first re-brand since the existing partners acquired the business in 2004.

Sylvia added: “We aren’t looking to change what we do, just the opposite in fact. We have an established reputation and have been a cutting edge business for many years.

“The re-brand design will reinforce this reputation with existing clients and raise awareness amongst other targets.

“The key elements that have made Russell New a success in the past 10 years are still in place today. Above all, everyone working here has a real pride in working for the business and providing a quality service to our clients. There is a unique level of loyalty here.”

Russell New’s website is under reconstruction and will soon be launched. The new logo design and existing website can be found at www.russellnew.com.

The firm It specialises in providing services to small and medium-sized businesses, private clients, trusts and charities.