One in four dog owners aged over 50 are unaware that from April 6 all dogs over eight weeks legally need to be micro-chipped, according to research by Saga Pet Insurance.
Saga estimates that more than five million over 50s own a dog and while the majority of these people already have their dog micro-chipped, some 6 per cent say their four-legged friends do not currently have one.
Kevin McMullan, head of Pet Insurance at Saga, said: “Whilst we offer customers £250 to advertise a lost pet, micro-chipping your dog has always been a great way to reunite you with your hound so it is great that this is now a legal requirement.
“However, it is worrying that so many are unaware of this change in law as people could face up to a £500 fine.”
Saga is contacting its pet insurance customers to remind them to get their dog micro-chipped if it does not already have one.
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