Mamas & Papas opens concession in Next at Shoreham’s Holmbush Centre

The UK’s leading nursery brand celebrated the arrival of the 2,200 sq ft concession on Monday, April 12, by handing out free goodie bags to the first 50 customers.

Nathan Williams, chief operating officer at Mamas & Papas, said it was great to open a new space following a challenging year for retail.

“The concession will provide Shoreham’s parenting community with the quality products and services they’ve come to expect from Mamas & Papas,” he added.

“We’re looking forward to supporting all new and expectant parents through the journey ahead.”

Travel systems, nursery furniture and children’s clothing to new and expectant parents are on sale in the concession.

And as well as offering a carefully curated range of products, it will provide in-store experiences such as personal shopping appointments, car seat consultations and fittings as well as click and collect.

The concession is open from 9am Monday to Saturday and 10.30am on Sundays.

Social distancing and hygiene measures are in place, and customers can also book private personal shopping appointments at www.mamasandpapas.com/en-gb/personal-shopping.

Last year, Mamas & Papas launched the UK’s first virtual personal shopping service for new and expectant parents as well as online group ‘Parents to Be’ events.

Personal shoppers in Mamas & Papas stores across the UK chat directly to customers over video call straight from the shop floor, answering questions and providing live demonstrations on everything from car seats to pushchairs.

The free virtual Parents to Be group sessions guide attendees through everything they need to know about parenting, with expert speakers and Q&A sessions.

For more information or to book a place, visit: www.mamasandpapas.com/en-gb/parents-to-be-at-home.