BUY three – get one you don't want free.
This popular marketing ploy I find tiresome, because, often, I want to purchase only one item.
Although in saying that, it does have its uses, such as when one wants to bulk-buy items such as toilet paper.
This tactic must help the manufact
urers when they want to shift vast build-ups of surplus stock.
The public are happy, because they are seduced into that big crowd pleaser of getting something for nothing.
A similar stock shifter is the "gift with purchase" idea so popular with cosmetics companies.
It seems fun at first – a goody bag bulging with freebies.
Only on closer inspection do you find that most of it you have no use for . . .
A tatty make-up bag, Day-Glo pink lippie, creams for the wrong skin type, yet another mascara.
No wonder these things turn up with such regularity at boot sales everywhere.
What we'd all really like is to pay a little less in the first place for products that we choose ourselves and in quantities that we want.
Waste would be significantly reduced – but, of course, that would be bad for business!
Jill Cowles
Freehold Street
Shoreham-------------------------------------
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