THE ORGANISERS of a visual merchandising competition have praised independent traders for showcasing their window dressing talents.
The Sea Dreams competition, organised by Sussex Learning Solutions as part of the Seaconomics project, asked traders across Adur and Worthing to decorate their shop fronts in their own designs.
And Wendy O’Brien of Scoop and Weigh, in Warwick Street, Worthing, emerged victorious, winning £100-worth of Beales vouchers.
SLS director Tony Bradford said: “Part of the intention behind the competition was to increase footfall to the shops in the area.
“There is a real appetite for traders and they are keen to get involved in any future competitions that will help to attract visitors to the town, highlight the shops and show that the area has a wide and varied selection of independent establishments well worth a visit.”
More than 50 shops signed up to the competition, which was the first to incorporate both Adur and Worthing.
Similar competitions have proved effective in Worthing in recent years.
Paul O’Brien, owner of I Love Candy, in Bath Place, Worthing, was highly commended.
He said: “It is a really good competition, which encourages people to have a nice window display.
“You had to have something to do with the seaside, so we did a beach theme, using pebbles and driftwood, which looked quite nice.
“Scoop and Weigh is also owned by my family, so it’s nice to have first and second. I think we’re quite a creative family - it seems to run in our blood.”
The winners and highly commended entrants were presented with their prizes by Worthing deputy mayor Michael Donin.
Mr Bradford added: “We were fortunate to have Alison Wards, the visual merchandising manager of Beales in Worthing, supporting the competition with advice and guidance and top tips for the competitors.
“Alison was also the lead judge and she commented on the high standard of the entries.”