CARE home residents took advantage of a pop-up cinema to raise money for Action on Hearing Loss.
Cavell House care home, in Middle Road, Shoreham, marked Deaf Awareness Week by opening its doors to family and friends for a showing of the silent movie The Artist.
The main visitor lounge was turned into a cinema and snacks like popcorn and ice cream were available, alongside a cake sale.
Gillian Hume, activities co-ordinator, said: “Hearing loss and hearing impairment affects many of our residents here at Cavell House, so it is an issue that is close to our hearts.
“We chose to support Action on Hearing Loss with our pop-up cinema to promote the inclusion of individuals affected by hearing loss, as well as to highlight the different methods of interaction and communication, and to raise awareness of how a sensory impairment can be debilitating to an individual’s physical, emotional and psychological well-being.”
According to Action on Hearing Loss, around three-quarters of older people living in care homes have hearing loss and the effects can be devastating, if not managed properly.
Orchard Care Homes, which owns Cavell House, works closely with the charity to train hearing loss champions in each of its care homes, to help residents enjoy a better quality of life.
Laura Kennedy, senior regional fundraising executive at Action on Hearing Loss, said: “Managing hearing loss effectively is vital.
“If ignored, it can lead to people feeling isolated, as they are locked away in a world where they can’t hear, missing out on all the words and sounds that make up every day communication.
“The fundraising event is a great way to raise awareness of hearing loss as a hidden condition amongst care home residents, their family and friends as well as care home staff, to ensure that every elderly person living in a care home with a hearing loss can get the necessary help they need and won’t feel isolated and alone.”